Watch David Goggins, interviewed on Impact Theory, tell his story of how a  brutalized, shy, African-American child became the Honor Man in his class of Navy Seals, the bodyguard to the Prime Minister of Iraq during the Iraq war, and one of the greatest endurance runners of all time

You are in for a real treat. David Goggins, who was interviewed on Impact Theory, not only tells viewers about his remarkable life, he actually goes into the details of how he did it.

As you read this article, and watch the accompanying video, you will probably think, at first, that they are about some fictional character. Surely this can't be real. It’s must be the newest superhero from Marvel comics. Nope. He is real which makes his story all the more remarkable.

If you have every wondered whether someone could sculpt themselves from who they are at present, a person they are very  unhappy with, into someone they can be  proud of, wonder no more. Here is a man who did it. And he did it the hard way with no one giving him any help along the way.

David Goggins’s story reminds me to my core that everyone has so much unused potential. Potential that is just waiting to come to the surface. I wonder what the world would be like if everyone was able to pull out from inside themselves talents they didn’t realize they had. And to become a person willing to make as many mistakes as necessary, to learn from those mistakes, and to then move on to a better life.

From a very young age, David Goggins was brutalized. And yet he found a way, without anyone’s help or guidance, to make it to what he calls “the other side.” He was a shy kid who stuttered, was black and lived just 20 minutes the headquarters of the KKK, was called “Nigger” just about every day of his life, and his father, in David’s words, took the souls of his mother and himself. Despite all that and so much more, David was able to become the man who according to many people is “the toughest man on the planet.”

There is just so much to learn from this man. There are techniques and strategies he used to become the man he is today. Some of those strategies are on this site for you to take hold of and move you to a better place in your life.

Enjoy the video below as you hear David tell his story and make comments about today culture. Following the video, I have written my take on what David is saying. (The interview was conducted by Tom Bilyeu who’s website is

The Video (Warning - There is a lot of swearing):

David Goggins Growth Mindset

One of the first thing I realized watching this video is the way David Goggins is perhaps the person who exemplifies what a growth mindset can do for a human being. He knew he couldn’t stay the way he was, and decided he could change it.

He chose suffering on a massive scale. I would never do that. He has paid a price with health issues. He doesn’t regret it, but it is just more than I and probably the overwhelming number of people alive today would be willing to do.

Having said that, I think that by taking longer and growing in smaller steps would work for most people. That is why this site talks so much about the Slight Edge philosophy and the technique of Kaizen (small steps). Those two processes would serve the average person well. And over time a great amount of growth would emerge.


David Goggins has such a great way of talking about the truth when he says, “Don’t tap dance around the truth.” Tap dancing around the truth is so prevalent in our culture today. That is one of the reasons David says our culture is extremely weak and that we need to toughen up.

I also love the it when he says we all need to read the book we are writing in our lives by what we do every day. And how we should read it and ask ourselves how we feel about what we read. Then, of course, if we don’t like it…change it.

Tom and David both agree that to grow, we have to own who we are now, in the present moment. It’s time for all of us to stop kidding ourselves.

Callusing Your Mind

David talks about how he had to callus his mind and become mentally tough. In this soft culture, that is a term I’ve never heard before about the mind. Maybe callus your hands through hard work, but the mind? Well, that impressed me so much that one of the techniques on the site is Callusing The Mind.

This technique is not easy to do. So I recommend starting with something easier that you don’t want to do, but you do it anyway. Even if you have to use The Five Second Rule, begin the process. The more often you use Callusing The Mind, the more growth you see in yourself. And at the same time you will feel a rise in self-esteem. I have gotten to the point that I love this technique a lot and it is one of the primary techniques I use.

The Cookie Jar

David talked about using the Cookie Jar whenever he felt depleted. He's not alone, we've all been there. Life can be downright tough. And the natural tendency is to give in. There's a problem with that of course. When you are going for your dream, giving in can mean giving up. And who wants to give up on your dream?

Even the strongest among us get tripped up by life and finds themselves without the energy or the drive. What's a person to do? David came up with a technique he calls the Cookie Jar. With this technique, you pull an imaginary piece of paper out of the Cookie Jar that describes a time you were in bad shape but nonetheless you prevailed. When you do that, you remember who you are and that you really do have resilience. It's so easy to forget your strength when things are not going the way you want them to. This technique is a reminder you can use to refuel and start forward again. It's a great way to get the right attitude back again.

Failure as Opportunity

(Warning: David uses some raw language.)

David Goggins has an interesting way of looking at failure. In the interview, when he is talking about how he succeeded, he says, “I’m going to fucking fail. I’m going to fucking fail. I’m going to fucking fail. I’m going to fucking fail. And I will succeed.”

That makes me think of the Henry Ford quote, “Failure is simply the opportunity to begin again, this time more intelligently.” Also the Michael Jordan quote, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

If it’s good enough for Henry Ford, Michael Jordan, and now David Goggins, it’s good enough for me. Thomas Watson Jr. was asked how someone could succeed faster, “If you want to increase your success rate, double your failure rate.”

I think you get the idea.

I hope you enjoyed the video. I highly recommend you subscribe to Impact Theory. Nobody, in my opinion, interviews people as deeply as Tom Bilyeu. It is a great site where you can learn so much. Not just what someone did, but how they did it.

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